About us

Vinfinity is a proud independent wine importer and agent that was set up in 2016 by Martin Game and Paul Oliver.
We supply the UK on-trade through key regional wine merchants, wholesalers, caterers and pub groups.
Being independent means, we listen and can be pro-active in sourcing the right wines at the right price.
Our wines have to excel in Quality, Value and Presentation.
We represent many leading wineries such as Matahiwi Estate (New Zealand), Sugar Loaf (New Zealand), Demuerte (Spain) and Paul Mas (France) with their estate bottled wines.
We also work to a “Hybrid” model, where we have the provenance of bringing over quality wine from producers we know and trust, but we do this in bulk tanks and bottle here in the UK.
This benefits the consumer by creating better value wines. Plus, it lowers our carbon footprint on transport and bottling as we use the only carbon negative bottling company in the UK.
We offer a bespoke service to customers, where we can create and design exclusive labels with great quality and provenance in small flexible runs.
We offer wines in many formats and sizes, an example is our Flowerhead brand in unbreakable bottles for stadiums and outdoor events.
If you are in the on-trade we would love to hear from you, if you are a consumer, then likewise, and we’ll redirect you to one of our distributor partners.
Martin has been in the wine trade for over 25 years in sales, marketing and design. He’s helped bring to the market key brands such as Outnumbered, Don’t Tell the Kiwi’s and the Butcher of Buenos Aires Malbec.
A family man living the dream in rural Oxfordshire with his trusty hound Rufus, he’s a wannabe surfer and insisted on having this image on the website (it is about 10 years old – but the dream is still there – unlike his hair!)
Paul has exceled in the trade for 25 years (“Man and Boy”) and has launched many successful on-trade businesses. He knows the trade inside out, and back to front through sales, logistics and business management.
A keen golfer, he has represented England in the past, his dream is to get back into the team…the over 50’s team!
We may be a small team, but with big ideas we feel this is the perfect mix.